Adi brings a diverse background in agency and nonprofit marketing to her role at the Bud Shorstein Center for Jewish Studies. She has led marketing initiatives across agency and corporate settings, managing campaigns, brand development and digital strategy for a wide range of clients. In 2023 she launched "Influence the Good", a social media training and advocacy initiative designed to help nonprofits harness the power of social media influence to make a positive impact.
Prior to working for the University of Florida, Adi was the Senior Operations & Growth Manager for the American Society on Aging and was CEO of CreativeCat Agency, a concierge marketing consultancy. At the Shorstein Center, she oversees all aspects of marketing and communications—crafting content, managing media relations, designing promotional materials and supporting the Center’s mission through strategic outreach.
Education
- B.S., Psychology, Santa Clara University
- M.A., Counseling Psychology with a specialization in Creative Expression, Sofia University